How does Market Ready put $30,000-$60,000 more in your pocket?

A properly prepped, professionally marketed home sells for more, often far more than it costs to get it ready. You are not paying for the prep. The higher sale price does, and the difference goes to you. Here is the math on a typical home in our area.

A properly prepped, professionally marketed home sells for more, often far more than it costs to get it ready. You are not paying for the prep. The higher sale price does, and the difference goes to you. Here is the math on a typical home in our area.

What happens	The number	Why
You make an extra	appx $30,000 to $60,000	Typical added proceeds from professional prep, media and pricing on a home in our area
You spend upfront	$0	PH Realty Group covers the cleaning, landscaping and full media suite.
You are backed by	2 written promises	Hit your target price or PH Realty Group waives their commission, and if the sale drags our fee drops, not yours

What does PH Realty Group pay for before your home lists?

Everything included in Market Ready

#	Included	Value	Who pays
01	Professional deep clean of kitchen, baths and floors	$1,000+	On Us
02	Curb appeal refresh: lawn, edging and hedge trimming	$1,200+	On Us
03	Professional listing photography	$800+	On Us
04	4K drone photography of the property and neighborhood	$500+	On Us
05	Cinematic video tour	$500+	On Us
06	3D virtual walkthrough	$350+	On Us
07	Detailed measured floor plans	$200+	On Us
08	Premium marketing suite: brochures, social campaigns, listing promotion	$4,000+	On Us
09	Low risk exit: cancel free before work begins, and after, you owe only direct cost, never a commission	Peace of mind	On Us

What two guarantees does PHRG put in writing?

Two promises, in writing, that no other brokerage in these towns will make you. Our money is on the line, not just yours.

The Target Price Promise.

You agree on a target sale price in writing. If PH Realty Group does not bring you an offer at or above your number, we do not earn a commission. Not a reduced one. None.

The Momentum Guarantee.

Priced at the agreed target and not under agreement within the local average timeframe? Our commission drops 0.25 percent every week it lingers, down to a floor of 3 percent, half of the fee. The longer it sits, the less we make. We are both on the exact same clock.

Why is the program limited to two homes?

Market Ready is a pilot, and we are running it the way a pilot should be run, with a small founding group rather than a full book of clients. We take only a couple of homes at a time on purpose. Each one gets the full investment and our complete attention, and we want to see exactly how sellers experience the program before we open it wider. This first group are founding clients. They lock in the best terms Market Ready will ever offer, and they help shape what it becomes.

It is also selective by design. This is built for a particular kind of seller, the one who does their homework, recognizes a genuinely better deal when they see it, and wants a broker who treats their home like the only one that matters. If that is you, the fit is usually clear within the first conversation. When both founding spots are filled, the program closes to new homes until those have sold.

The conviction behind it is real. We fund the prep and put our commission on the line because he would rather prove what we can do than talk about it. On this program you are not the one taking a leap of faith. We are.

Isn't 6% more than other agent charge?

It is, and here is exactly what that extra 1% buys you and why it pays for itself many times over.

The 5% agent versus Market Ready at 6%

The 5 percent agent	PH Realty Group at 6 percent
Photos taken on a phone	$8,500+ in professional prep and media, on Us
Lists it and waits for the phone to ring	Marketed hard to the highest paying buyers
You pay for any prep yourself	$0 out of your pocket upfront
No guarantee on your price	Hit your target price, or we waive our commission
Takes zero risk	Our own money on the line

Would you rather pay 5% to an agent who takes no risk, or 6% to a partner who invests his own money in your result?

5% Agent 6% Partner

Who will you work directly with?

You work directly with the owner. Ethan Piani-Hohmann is the principal broker and founder of PH Realty Group, and you get him, not a junior agent.

He spent five years running the office at Shilalis Real Estate, learning this business inside and out. This past year he acquired the company and made it his own as PH Realty Group, because he wanted every ounce of his work going toward building something that is his, and a name people in these towns can trust.

He lives here. He bought his own home in Watertown, has lived in Newton and Waltham, and went to school in Arlington and Belmont. These are not just markets to him. They are home, and he knows these streets, these neighborhoods, and what makes a buyer pay top dollar here.

Here is the honest reason he built Market Ready. Most agents pour thousands into promoting themselves. Ethan would rather put it into you, your home and your result, because a seller who walks away with more than they expected is worth more to him than any billboard. The prep is on him and his commission is on the line. He is willing to risk losing money to show you he can deliver, and that is something most brokers will never say to you, let alone put in writing.

Ethan Piani-Hohmann, Principal Broker, Founder and Owner, PH Realty Group.

SEE YOUR NUMBER

See your target price, with zero pressure and zero upfront cost

Tell me where the property is and I will personally reach out.

I will send your target sale price and show how Market Ready would work for your specific home. No catch and no upfront fees. I make money the same way you do, by selling your home for the most possible. Get your target price today.

Get Price Not Ready? Get Free Analysis

What we can do for your property

Sell your home faster

The higher sale price pays for the prep, not you. We cover $8,500+ or more of value via cleaning, landscaping and media because a professionally prepped and marketed home typically sells for $30,000 to $60,000 more in our area. We earn our commission only when your home sells, the same way you get paid.

We waive his commission. You agree on a target sale price in writing, and if we do not bring you an offer at or above that number, we earn nothing, not a reduced commission. None.

Then our fee starts working for you instead of against you. If your home is priced at our agreed target and is not under agreement within the local average time on market, our commission drops 0.25% for every week it lingers, down to a floor of 3%. Your proceeds are never touched. The only thing that shrinks is our compensation, which keeps us even more incentivized to get your home sold, and it also means we are on the exact same clock from day one.

You can request a free Sell vs Hold analysis. We will run the real numbers on what you would net selling today versus holding the property for five or more years, factoring in rents, appreciation, taxes and upkeep, with an honest recommendation either way.

PH Realty Group serves Watertown, Newton, Waltham and Belmont as primary Market Ready markets, and also works across Arlington, Cambridge, Brookline and Somerville.

Written by Ethan Piani-Hohmann, broker and founder of PH Realty Group, MA broker license 9630770-RE-LC. Last updated July 2026.

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Sell Your Home for More in Watertown, Newton and Waltham

How does Market Ready put $30,000-$60,000 more in your pocket?

A properly prepped, professionally marketed home sells for more, often far more than it costs to get it ready. You are not paying for the prep. The higher sale price does, and the difference goes to you. Here is the math on a typical home in our area.

What does PH Realty Group pay for before your home lists?

Everything included in Market Ready

What two guarantees does PHRG put in writing?

The Target Price Promise.

The Momentum Guarantee.

Why is the program limited to two homes?

Isn't 6% more than other agent charge?

It is, and here is exactly what that extra 1% buys you and why it pays for itself many times over.

Would you rather pay 5% to an agent who takes no risk, or 6% to a partner who invests his own money in your result?

Who will you work directly with?

See your target price, with zero pressure and zero upfront cost

What we can do for your property

How can you sell my home for more without charging me anything upfront?

What happens if my home does not hit the target price?

What if the sale takes longer than expected?

What if I am not ready to sell yet?

Which towns does the Market Ready program serve?

Leave a Message

Thank you for your message. We will be in touch with you shortly.

Sell Your Home for More in Watertown, Newton and Waltham

How does Market Ready put $30,000-$60,000 more in your pocket?

A properly prepped, professionally marketed home sells for more, often far more than it costs to get it ready. You are not paying for the prep. The higher sale price does, and the difference goes to you. Here is the math on a typical home in our area.

What does PH Realty Group pay for before your home lists?

Everything included in Market Ready

What two guarantees does PHRG put in writing?

The Target Price Promise.

The Momentum Guarantee.

Why is the program limited to two homes?

Isn't 6% more than other agent charge?

It is, and here is exactly what that extra 1% buys you and why it pays for itself many times over.

Would you rather pay 5% to an agent who takes no risk, or 6% to a partner who invests his own money in your result?

Who will you work directly with?

See your target price, with zero pressure and zero upfront cost

What we can do for your property

How can you sell my home for more without charging me anything upfront?

What happens if my home does not hit the target price?

What if the sale takes longer than expected?

What if I am not ready to sell yet?

Which towns does the Market Ready program serve?

PH Realty Group

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